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Announcing
The Tenth Annual Dust or Magic
Children's New Media Design Institute

"An idea can turn from dust to magic, depending upon the talent that rubs against it." Matsu Basho, from the forward of the Bob Hughes book.

Where? The Inn at Lambertville Station, Lambertville, NJ (one hour from Newark Airport)

When?
November 7-9, Sunday evening through Tuesday afternoon.

Cost? $1480 for one seat, $990 for 2-5. Group size is limited to 60 on a first come, first served basis. Add $100 for UPENN Credit.

Seats open: As of September 1: 32 (check back for updates)

Registration: Use our secure online registration form.

Who? 2010 speakers include Kathleen Alfano, Director of Child Research, Fisher-Price; Daren Carstens, President, Carstens' Studios; Barbara Chamberlin, Director, Learning Games Lab, New Mexico State University; Mandeep Singh Dhillon, Co-Founder and CEO, Togetherville; Caroline Hu Flexer, Co-Founder, Duck Duck Moose Design; Claire Green, President, Parents' Choice Foundation; David Kleeman, President, American Center for Children and Media; Jim Marggraff, President and CEO, Livescribe; Ann McCormick, Founder, The Learning Company; Lane Merrifield, Executive VP, Disney Interactive Media Group and Co-Founder and GM, Club Penguin; Krista Marks, General Manager, Disney Online Kerpoof Studios; Robin Raskin, Founder, Living in Digital Times; Jesse Schell, Professor, Carnegie Mellon University and CEO, Schell Games; Bill Shribman, Executive Producer, WGBH; Mark Schlichting, Creator, The Living Books, Author & Designer, Noodleworks; Scott Traylor, President and Founder, 360KID. Dust or Magic is part of Children's Technology Review's mission to empower children with technology. The tag-team of Michael Colombo (NYU's ITP) and Traci Lawson (Colombia Teachers College and Ten Toed) will be managing logistics this year.

Graduate Credit is available from the University of Pennsylvania Graduate School of Education Please call if you are interested.

Group Picture
Above: The Fall 2009 group meet in the Lobby of the Inn at Lambertville Station

Scenes from AppCamp, held the first week of May in Monterey

Dust or Magic Twitter Feed
(hashtag #dustormagic)

OVERVIEW
What a year 2010 has been for children and technology. The Sony Move and Microsoft Kinect are joining Nintendo's Wii -- merging cameras with motion; and virtual worlds are continuing to expand -- in some cases in 3D. And of course there's that iPad thing.

We're hard at work to make this Dust or Magic the best ever, by putting children ahead of PR, and finding leaders in the field who can help us all better understand how to tap into the power this medium has for the empowerment of every child.

What makes this event "magical?" Besides the Fall setting overlooking the Delaware River, good food and wine, it is extremely demonstration-intensive. So you can see and try the products, and then listen to knowledgeable people who can help you assimilate the "what it all means" part of the experience.This helps you connect the dots and see the emerging trends.

Discussions are framed in the context of child development theory and play patterns. Dust or Magic is about designing and making, not marketing and selling. It is held one time per year, for a limited size group. The AppCamp, held in the spring, follows a similar venue, but is limited to handheld devices.

The agenda is planned around the products and trends, and videos of children using the products help ground discussion. Presentations by developers, reviewers and researchers are mixed with demos, wine, group discussion and a relaxed, informal settings.

Laser Pointer


Our goals

Hands on time with the latest products, framed in discussions of strengths and weaknesses.
• Introduce the fundamental principles of design as applied to current technology.
• Construct and contribute your personal ideas of "dust" or "magic."
• Share elements of successful design that you know.
• Provide and receive objective feedback on products in the works.
• Browse a library of current products.
• Illustrate opportunities in the current market.
• Network, make lasting friendships and try new ideas.
• Be able to identify the current "state-of-the-art" for hardware and software for the next five years.

Editors from various media outlets (below) who often spend the year holed-up with screens, share their views and take feedback. (Photo from DM '08 by Shuli Gilutz)

Reviewer's Panel

"Come for toys, stay for friendship; leave with knowledge."
Scott Traylor, 360KID

AGENDA

PRIOR
ATTENDEES

360KID
Apple Computer Animusic
ARS Media Astronomico di Padova
Baby Einstein Carstens Studios Columbia University Course Crafters
Dana Shields Design Delta Editora
Disney Interactive Dolphin Inc
Drexel University PREL
ETS
Encore Software Evan-Moor Fablevision
Fisher-Price
Garage Games
Her Interactive Highlights for Children
ImaginEngine
Jersey Cow Software Kinder Magic Knowledge Adventure LeapFrog
Legacy Interactive Mattel
Microsoft
Noodleworks Riverdeep
The Learning Company
Scholastic
School Zone Interactive
Sesame Workshop Sunburst
Terzio
THQ
University of Denver University of Maryland
USA Today (Education) Viewpoints Research Institute Inc.
Vivendi Universal VTech

Day 1, Sunday, Sunday, November 7, 2010. Note that until November 7, this is a draft agenda. Call if you have any questions.

Time

Event

4:30 PM Inn


Arrive and register, The Lobby of the Inn at Lambertville Station, 11 Bridge Street, Lambertville, NJ. Informal greetings.

6:00 PM Restaurant

 


Banquet & Product Review: The Lambertville Station restaurant, Desert with Ann McCormick. "The True, Unauthorized History of The Learning Company."

Reflections on the wild and crazy early days of children's interactive publishing, with advice for those just starting out.

Welcome and Introductions (Warren Buckleitner and Daren Carstens)

7:30 PM Riverside Room

Lane Merrifield Executive VP, Disney Interactive Media Group and Co-Founder and GM, Club Penguin. This is Lane's promised return to Dust or Magic.

8:30 - 10:00 PM Informal conversation

Day 2, Monday, November 8, 2010

Time

Riverside Room

7:30 AM

Breakfeast

8:00 What would Maria Montessori say about the iPad? Design techniques and mistakes, from known theories.

8:30


Critics Panel Significant trends, products, 3D, the meaning of Sony Move & Kinect; and 2010 train wrecks; hosted by David Kleeman; with Robin Raskin, Claire Green, Reyne Rice & Mark Schlichting

9:15Jesse Schell

Jesse Schell: "Principles of Making Lasting Transmedia Worlds: Lessons from Peter Pan, Sherlock Holmes and The Lord of the Rings."

 

10:00 Brainsprints
10:30 Break

11:00

Demos. Using laser pointers, participants will evaluate each other's products in development and offer objective judgments about their prospects for success.

11:30

 

Jim Marggraff "Stories From One Magical Adventure: From the LeapFrog LeapPad to the Livescribe Echo"
The inventor of Paper-Computing shares some choice anecdotes about his roller coaster quest for digital empowerment.

12:00 Noon

Group Photo (optional) & Lunch

1:30


Barbara Chamberlin, Director, Learning Games Lab, New Mexico State University. Trying Very Hard to Make Games that Don't Suck: User Testing at the NMSU Learning Games Lab. Thanks to a collection of youth "Game Design Consultants", game designers at NMSU have easy access to kid feedback regarding character design, level difficulty, names, concepts and scripts. Barbara will share some of the strategies she has designed or adapted for user testing with kids, including the value and challenges inherent in having 'repeat testers'; their video closet; and recommendations on talking with kids.

2:00


Demos. Using laser pointers, participants will evaluate each other's products in development and offer objective judgments about their prospects for success.

3:00 CTR Kid Panel


Meet the Testers A trip to Mediatech Foundation in Flemington, NJ for demonstrations, and a chance meet some children.

Demos & Updates from
Duck Duck Moose (Caroline Hu Flexer)
Togetherville (Mandeep)
Fisher-Price (Kathleen Alfono)

NYU's ITP program (Michael Colombo)


6:00

Dinner in New Hope, PA




8-on

Informal hands-on time


Day 3: Tuesday, November 9

Time

Riverside Room

7:30 AM

Breakfast


8:00 Carolyn Handler Miller: The Seven Kisses of Death. A recap of her popular AppCamp lecture.

8:30


9:00

Demos. Using laser pointers, participants will evaluate each other's products in development and offer objective judgments about their prospects for success.

9:30

Bill Shribman: Is it Real or is it Bacon? (WB: I have NOOO idea what he's going to say).

10:00
Scott Traylor
10:30

Review

12:00 PM

Lunch
1:30 PM
Airport Departure

"Well done. Thanks for the institute. Definitely a landmark conference." Carole Wacey, Markle Foundation, DM 2002

"Thank you for the really excellent workshop. It was perfect for my purposes -- getting my finger on the pulse of the children's software world." Warren Robinett, Cofounder, The Learning Company (with Ann McCormick), DM 2001

"Thanks for putting on such a friendly/cozy and interesting institute. It has been so sorely missing in our industry."
Mark Schlichting, NoodleWorks,
DM 2001-2007

"Dust or Magic should be called 'drink wine and trash product.'" Bob Wickendon, Jersey Cow Software. DM 2002 - 2009

 

 

 

 

 



"I will say that my only wish, from the standpoint of what my girls are
experiencing on the computer these days, is that there might be a way to
channel some of the Webkinz energy toward education. Let's enable
children to build and take ownership of virtual environments that mesh
with whatever they are learning in school. I really enjoy watching my
girls as they swap and trade pieces of furniture or items for their
grocery bags according to whatever their mission is that day ("we're
going to make a healthy lunch for you" they say to their webkinz ... or
"let's see if we can get this pool area built out... I think we can give
up the big sofa in exchange for getting some outdoor furniture"). Can we
harness that thought process in creating, say, a webkinz version of the
frontierland in the 1800s?
"

Author/blogger Lisa Guernsey, DM '07 and '08

 

PLANNING YOUR TRIP

If you have any questions, call or email MaryBeth at Children's Technology Review at 908-284-0404 or 800-993-9499.

  "I've studied many of the same child development theories that you presented and have tried to implement as much as possible. What I found most valuable were the video clips you played, showing those theories at work." Rob Barrett, Sr. Designer, Disney Interactive.

"This is one event where you can strip away all the hype and jump right into the design" Ben Grimley, PBS Kids

TRAVEL ARRANGEMENTS

The welcome reception will start at 4:30 PM, Sunday, Nov. 7th at The Inn at Lamberville Station; dinner will start at 6:00 PM followed by a presentation at 8:00 PM.

The Institute will end at 1:30 PM on Tuesday, Nov. 9th, following lunch.

Your Trip
Plan to arrive at Newark Liberty Airport no later than 2:45 PM on Sunday, November 7. Contact MaryBeth (908-284-0404) for ground transportation arrangements, or you can also take the Trans-Bridge Bus on your own (908-730-6552, www.transbridgebus.com). Ticket counters are located at Door 6 on the Arrival Level of each terminal. Tickets cost about $34, round trip.

There are two bus options, each stopping within four blocks of the Inn.

Newark Airport—> Lambertville
Bus 1 --10:45 AM—> 12:40 (arrive)
Bus 2 --- 3:15 PM —-> 4:45 (arrive)

Return
Check out of the Inn on Tuesday morning, bags ready to go in the Riverside room. The luncheon will end at 1:30, and the bus will depart for Newark airport at 1:55 PM, arriving at Newark at 3:15 PM. If you need to leave earlier, please let us know one week in advance. To be safe, plan for your flight to leave after 4:30 PM.

HOUSING RESERVATIONS
Participants stay at The Inn at Lambertville Station, 11 Bridge Street, Lambertville, NJ 08530. Room cost, for Dust or Magic participants, is $110/night (standard) or $115/night (deluxe). Suites are $150. You must specify that you are a participant to qualify for these rates. Call 609-397-8461 or visit www.lambertvillestation.com.

DRIVING DIRECTIONS:

Driving Directions
Set your GPS to 11 Bridge Street, Lambertville, NJ 08530.
The address for Mediatech Foundation (for Monday PM) is 118 Main Street, 2nd Floor, Flemington, NJ 08822.

From New York City (approx. 90 minutes) via the NJ Turnpike South to Exit 14.
Take I-78 West to I-287 South (exit 29).
Merge onto US-202 South (exit 17) on the left- toward US-22 SOMERVILLE/FLEMINGTON for about 25 miles.
Take the last exit before the toll bridge, Rt. 29.
Watch for BRIDGE street. The Lambertville Station is 11 Bridge Street, on the edge of the Delaware river.

 


ADDITIONAL INFORMATION

*The quote that inspired the title of this institute comes from Bob Hughes’ book Dust or Magic: Secrets of Successful Multimedia Design (Addison Wesley). www.dustormagic.net

 

The quote comes from Japanese haiku poet Matsuo Basho (1644-1694)

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ABOUT THE DUST OR MAGIC INSTITUTE
This event was inspired from the annual Bologna New Media Prize juror "summits" that were held from 1997 - 2002. Imagine seven technology editors from around the world, each with strong ideas about his or her own set of favorite products— holed-up for a weekend in a single room with over 400 new products to demonstrate. Our goal was to choose seven winners with some attempted degree of accuracy. It was hard work and the debate was intense. We each left Bologna with an expanded practical knowledge of the "state of the art," and we were also able to hear the opinions of other reviewers, with completely different cultural and personal views. The first Dust or Magic Institute was designed to recapture this atmosphere, by bringing recent products, in working condition, into a place where they could be freely and critically demonstrated by people who are passionate about the potential of interactive media for children.

ABOUT THE NAME
In Spring of 2001, plans for the first institute were underway. Aleen Stein, then of Scholastic/Organa, had given me a copy of a book by Bob Hughes called Dust or Magic: Secrets of Successful Multimedia Design. Bob's title was inspired from a quote from Matsuo Basho (1644-1694), as follows: "an idea can turn to dust or magic, depending on the talent that rubs against it." I asked Bob if I could use the title of his book for the type of event I was thinking about and Bob's reply was 'Matsuo wouldn't mind.' So in the spirit of international cooperation, open source thinking and the desire to make better digital environments for children, we share the Dust or Magic name. You can learn more about Bob's thinking on interface design at http://www.dustormagic.net

PHOTOGRAPHS & INFORMATION DISCLOSURE
A photographer and and videoographer will be present during the sessions and it is possible that a section of the dialog may be recorded for immediate uploading to a video sharing service. In other words, there's a good chance you'll show up on somebody's blog. If you wish to have the use of your photograph or voice restricted in any way or do not want your opinions on public record, please notify us in advance. It is perfectly OK (and common) for individuals, for whatever reason, NOT to have their voice recorded or their photograph taken. You may have also noted a rather unique group picture that has become a bit of a tradition. Your participation in this photo is optional.

INFORMATION RELEASE POLICY
Active Learning Associates, Inc., the creator of Dust or Magic Institute will under no circumstances release participant information to any outside party.

SOCIAL NETWORKING and DUST OR MAGIC ATTENDEES
Prior Dust or Magic Attendees have created a wiki, a Facebook group, a Twitter feed and social bookmarking site. These services are maintained by Warren Buckleitner, who serves as the editorial director and gatekeeper. While we prefer that you've attended a Dust or Magic event, participation in these groups are open to anyone with an interest in the design and critique of children's interactive media. Contact Warren for more information, or log in through the service itself.

INTERNET ACCESS
We will have have wireless Internet access in the meeting area. If you have a site to demonstrate, it is smart to bring an archived copy on a flash drive or on your own laptop.

WHAT TO BRING
1. Literature to share (optional). Dust or Magic is a free exchange of ideas. Anyone is welcome to send materials for distribution at the Institute. We are still working on a local address. Participants will be given a folder for storage.
2. A laptop computer. There will be a large library of products for testing, as well as a video projector and sound system for large group demonstrations. The twitter tag is #dustormagic.
3. An iPod Touch, iPhone, iPad, Android Phone, Nintendo DS, DSi and/or PSP. We'll have many of the latest titles available, for those interested in portable gaming. If you plan on sharing your handheld device, please label it.
4. A product to demonstrate (optional). There will be both formal and informal opportunities for the demonstration of one product or project that could be classified as “magic”, with feedback opportunities from the group. The formal demonstrations should be scheduled in advance by emailing Warren Buckleitner. You will have a timer clipped to your collar set to eight minutes. If you go over, you'll be gently escorted off the stage to the tune of "Puff the Magic Dragon." After the demonstration, you'll have the option to receive a formal mean rating from the group. This is optional. The best demonstrations limit the talking and introduction -- show first, then tell. We'll have all the audio visual support you'll need, and will work hard to provide a glitch free demonstration. You will also have the option to have the demonstration video taped and shared on online.

ATTIRE
Dress is casual (slacks, sweaters or whatever is appropriate to the season).

SPEAKERS

Dust or Magic speakers bring in-depth knowledge on the latest products.

We welcome your ideas for speakers for next year

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buckleitner

Facilitators: Warren Buckleitner of Children's Technology Review and Daren Carstens of Carstens Studios will be coordinating the agenda, demos, brainstorms and speakers. Warren is Editor of Children's Technology Review and has taught at NYU's ITP, Rutgers and Michigan State University. He writes for KidScreen, Scholastic Parent & Child, Parents and the New York Times Gadgetwise blog.

Daren Carstens

Daren Carstens is an award-winning graphic artist and software designer, with expertise in puzzles and math pedagogy. He (as well as Keli Winters of Evan Moor) have attended every Dust or Magic event to date. The Dust or Magic agenda has been influenced by many people, based on evaluation comments and product trends.

"I've been corresponding with several participants already and all have had nothing but positive feedback about their own experience...the location, the participants, the curriculum, the staff." Scott Mowry, Design Director, Highlights for Children.

DUST OR MAGIC SPEAKER BIOS & LINKS — 2010 (under construction, more coming)

Who? 2010 speakers include Kathleen Alfano, Director of Child Research, Fisher-Price; Daren Carstens, President, Carstens' Studios; Barbara Chamberlin, Director, Learning Games Lab, New Mexico State University; Mandeep Singh Dhillon, Co-Founder and CEO, Togetherville; Caroline Hu Flexer, Co-Founder, Duck Duck Moose Design; Claire Green, President, Parents' Choice Foundation; David Kleeman, President, American Center for Children and Media; Jim Marggraff, President and CEO, Livescribe; Ann McCormick, Founder, The Learning Company; Lane Merrifield, Executive VP, Disney Interactive Media Group and Co-Founder and GM, Club Penguin; Krista Marks, General Manager, Disney Online Kerpoof Studios; Robin Raskin, Founder, Living in Digital Times; Jesse Schell, Professor, Carnegie Mellon University and CEO, Schell Games; Bill Shribman, Executive Producer, WGBH; Mark Schlichting, Creator, The Living Books, Author & Designer, Noodleworks; Scott Traylor, President and Founder, 360KID. Dust or Magic is part of Children's Technology Review's mission to empower children with technology. The tag-team of Michael Colombo (NYU's ITP) and Traci Lawson (Colombia Teachers College and Ten Toed) will be managing logistics this year.

Barbara Chamberlin. As part of Dr. Chamberlin's work at the NMSU Learning Games Lab, she researches games preferences and use, and serves as the instructional designer on projects developed in the department. The user testing conducted in the Learning Games Lab supports the development of educational tools, games, software and videos for a variety of audiences, from young children through adult. The studio is usually engaged in 12-20 design projects a year, for diverse content, from health and K-12 content areas to workplace training. She is directing a national project on using computer and video games to help people become more physically active, and works with an innovative group of educators and designers to create games on a wide variety of topics, from math and science to health and safety. Recently completed projects for kids include "Math Snacks" (mathsnacks.org) and "Science Pirates: The Curse of Brownbeard" (sciencepirates.com). The team is currently working on a Ninja Kitchen cooking game, math games to help science majors in college, a social networking campaign for health awareness among mid-schoolers, and a collection of food safety tools. She received her PhD in Instructional Design from University of Virginia, and has worked in game development for almost 20 years, or as she tells her kids "Before there even WAS an Internet!".

Caroline Hu Flexer is a Co-Founder of Duck Duck Moose (http://duckduckmoosedesign.com), creator of educational children’s applications for the iPhone, iPod touch and iPad. It was founded in 2008 by three friends who are parents themselves, and share a passion for children, music, education, design, and play. Duck Duck Moose has created five top-selling apps: Wheels on the Bus, Old MacDonald, Itsy Bitsy Spider, Fish School, and Baa Baa Black Sheep. Wheels on the Bus won the KAPi Award for "Best Children's App” at the 2010 International Consumer Electronics Show (CES). All five of the company’s products have won the Children’s Technology Review Editor’s Choice Award for Excellence in Design, and three were recipients of the Parents’ Choice Gold Award.
Prior to Duck Duck Moose, Caroline worked as a design consultant at IDEO, and as a software product manager at Intuit. She holds an AB in Architecture from Princeton University, attended the Master in Architecture program at the Harvard Graduate School of Design, and received an MBA from the Stanford Graduate School of Business. She lives in Palo Alto, CA with her husband Michael and two daughters (5 years old and 2-1/2 years old, who are the real Duck Duck Moose product managers.

Krista Marks is the General Manager of Disney Online Kerpoof Studios. Prior to the acquisition by the Disney Interactive Media Group in July 2008, Krista was the CEO and Co-Founder of Kerpoof. With Kerpoof.com, and now Disney.com/Create, Kerpoof Studios has delivered the Internet’s premier creativity platforms for children of all ages, platforms praised by press, educators, parents, and kids worldwide. Krista is also passionate about engineering and has long been active in efforts to broaden kids’ awareness of engineering. She helped to establish in Denver a regional F.I.R.S.T. Robotics competition, and she serves on the University of South Carolina Industrial Advisory board. Krista’s achievements include a Research & Development Magazine award for her work on three-dimensional conformal radiotherapy, a Lawrence Berkeley National Laboratory award for outstanding achievement in engineering for High Energy Physics, one of the five nominees for the 2010 Pioneer of the Year award at Kids@Play/CES, and six patents pending. She holds a B.S. in Electrical Engineering from the University of South Carolina, where she graduated Phi Beta Kappa.

Lane Merrifield is one of three co-founders of Club Penguin, one of the largest and fastest-growing virtual worlds for children. Since Club Penguin’s inception, Lane has led the management, operations and business strategy for Club Penguin out of the company’s headquarters in Kelowna, British Columbia, Canada. Lane also oversees development for all the Walt Disney Company’s virtual worlds. Lane helped develop and launch Club Penguin in 2005 and played an integral role in its phenomenal growth and success. The company’s commitment to creating a safe and ad-free online playground helped propel Club Penguin to international acclaim and a partnership with the Walt Disney Company, which acquired Club Penguin in August 2007. Prior to his work with Club Penguin and the Walt Disney Company, Lane held various technical and marketing roles with a range of companies in Canada and the United States, but his most memorable employment experience will always be his first job at Disneyland. Lane has always nurtured a passion for using technology to connect people in new ways. He loves the fact that Club Penguin has the potential to bring kids from around the world together in a fun, creative and safety-focused environment.

Ann McCormick founded the Learning Company, a children's educational software company. She served as Chairman of the Board and Lead Designer, shaping the design of the company's first 16 products, including Reader Rabbit and Rocky’s Boots. Under her leadership, TLC launched a new category of software and a leading national brand. Ann has served as an advisor to education and technology leaders in 15 nations and consulted with Apple Computer, IBM, Northern Telecom, and many other technology, publishing, research and telecommunications companies. She served as Vice President of VPL, a virtual reality company and gave invited lectures at Stanford, Harvard and the University of California. Ann wrote textbook chapters and articles on childhood and computing, and appeared on television shows such as the Donahue Show. She has won many awards, including the Parent's Choice Award, Best Software of the Year from Learning Magazine and Entrepreneur of the Decade from Junior Achievement. Ann earned a doctorate in Education at the University of California at Berkeley, where she was invited to deliver the 100th Anniversary Commencement Address.
Bill Shribman is responsible for all interactive media for kids within WGBH Educational Foundation including national PBS sites for Arthur, Between the Lions, Zoom, Postcards from Buster, Curious George, Design Squad, Martha Speaks and Fetch. These web sites bring in 15 million visits each month and have won awards including the first Prix Jeunesse given to a web site. He is the creator of several original broadband projects including the Fin, Fur and Feather Bureau of Investigation, The Greens, and a photographic news service for PBS KIDS called Beeswax. He has written and produced original for web, audio podcast, CDROM, interactive television, kiosk, radio and television, and he is currently working on interactive content for emerging platforms including PSP, iPhone, interactive whiteboard, Wii, and surface tables. He has been nominated separately for an EMMY for his TV and online work.
Jesse Schell started Schell Games in 2002; and it has since grown into the largest and most successful game development company in Pittsburgh, developing the Disney Fairies MMO, Pixie Hollow and two of the most popular interactive theme park attractions in the world: Disney’s Toy Story Midway Mania and Epcot’s Sum of All Thrills. Jesse holds a faculty position as Professor at the Entertainment Technology Center (ETC) at Carnegie Mellon University where he teaches classes in Game Design and serves as advisor on a multitude of innovative projects. Since 2006, Professor Schell has taught the Building Virtual Worlds class, created by ETC Co-Founder and The Last Lecture author, Randy Pausch. Jesse recently authored the critically acclaimed book The Art of Game Design: A Book of Lenses. The book captured Game Developer magazine’s coveted “Front Line Award” for 2008. Prior to starting Schell Games, Jesse was the Creative Director of the Disney Imagineering Virtual Reality Studio, where he worked and played for seven years as designer, programmer, and manager on numerous projects for Disney theme parks and DisneyQuest. He is perhaps most celebrated for his design of Disney’s Toontown Online, the first massively multiplayer game for kids. Jesse Schell

See prior presentations from Dust or Magic at http://dustormagic.wikispaces.com

REGISTRATION & PAYMENT

Call
800-993-9499
between 9:30 and 3:00 PM EST

REGISTRATION

AVAILABILITY There are 32 seats open, as of September 1, 2010. Call 800-993-9499 for the latest count.

TO REGISTER By phone, call 800-993-9499 or 908-284-0404 from 9:30am - 3:00pm EST. Online registration is available with a VISA, Mastercard or American Express. Your credit card will not be charged until your space is confirmed. We limit the group size for quality reasons. Seats are available on a first-come, first-served basis, based on when payment is received.

CANCELLATIONS
Registration fees are 100% refundable up to October 1, 50% refundable from October 1 to October 18, and non-refundable after October 18. In the event that the Institute is postponed due to unforeseen circumstances, you will have the option to receive a refund or to keep your seat for the next proposed date.

 "This was a new field for me. This event made me think of all the content possibility we have to offer. It was such an education in what is happening, working and not working in the field today. I enjoyed it immensely. I was impressed by CTR's dedication to quality product development." Joy Evans, Evan-Moor Educational Publishers

"Dust or Magic helped us design and build a better product, improve our beta testing and meet so many people who could help our business." Sarah Daniels, Dreambox Learning. DM 2008

The dates for the Eleventh Annual Dust or Magic Institute are Nov. 6-8, 2011


Copyright 2010, Active Learning Associates, Inc.