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Flyer (PDF)

Registration


Asilomar Housing Form (PDF)

Your Trip

Speakers

Agenda

Wiki

Geocache

Attendees network on Facebook, LinkedIn, Twitter, #dustormagic, and share bookmarks on Diigo



May 20-22
, 2012
Asilomar Conference Grounds, Pacific Grove, CA

"An idea can turn from dust to magic,
depending upon the talent that rubs against it, particularly on a multi-touch screen." Matsu Basho, with modifications*

Dates for the 12th Annual Dust or Magic Institute in Lambertville, NJ are Nov. 5-7, 2012. We'll post information following AppCamp. Call Megan (800-993-9499, 9-3 EST) to reserve a seat.


Where? Asilomar Conference Grounds on the Monterey Peninsula, CA (about 1.5 hours from San Jose International Airport).

When?
May 20-22, Sunday afternoon to Tuesday afternoon.

Graduate Continuing Credit AppCamp is the equivalent to a 3 credit our college class in the Design of Children's Interactive Media. Continuing Education Credit is available from the University of Pennsylvania Graduate School of Education ($100).

Who? Sessions are being created by makers, designers, reviewers and researchers in the children's app space. These include Lorraine Akemann, Moms With Apps; Thushan Amarasiriwardena, Launchpad Toys; Jeff Braun, Maxis Co-Founder; Daren Carstens, Carstens Studios; Barbara Chamberlin, Director, New Mexico State Learning Lab; Caroline Hu Flexer, Duck Duck Moose; Theodore Gray, Founder and Creative Director, Touch Press; Claire Green, Parents' Choice Foundation; John Ittelson, Professor Emeritus, CSU Monterey Bay; Björn Jeffery, CEO, Toca Boca; David Kleeman, President, American Center for Children and Media; Michel Kripalani, President, Oceanhouse Media; Ann McCormick, Learning Friends; Ingrid Moon, Disney; Cynthia Nugent, Children's Author; Robin Raskin, Living in Digital Times; Andy Russell, LaunchPad Toys; Mark Schlichting, Noodle Works; Carly Shuler, Joan Ganz Cooney Center; Keli Winters, Evan Moor.

Cost & Registration: $1290, ($990 for 2 or more), not counting Asilomar housing ($149/night/double). Don't delay -- Dust or Magic has limited space and sells out every year, although there is no cost or space limits for the Sunday AppFest, which includes the Theo Gray lecture at 4 PM. Housing forms are required to get rooms. These will be sent in May. Click here to register online. Seats left as of May 10: 5

Can't make it this year? Send your app, with as many codes as you'd like to share. Make up one black and white 8.5 x 11 inch PDF with your and send it to Warren by email. Put the codes on little tear-off tabs. We'll do the cutting and post your form.


Above, AppCamp 2, Class of 2011

Scenes from AppCamp. More here.

Dust or Magic Twitter Feed
(hashtag #dustormagic)


Dust or Magic is independent. It has no affiliation with software or hardware publishers such as Apple or Google. There are no sponsors; it is funded through participant registrations.

 

OVERVIEW: NEW PIPELINES TO A CHILD'S MIND
For the third year, designers and researchers interested in children’s apps will meet at Asilomar Conference Grounds on the Monterey Peninsula for the Dust or Magic Children’s App Design Institute. The three day event -- which is equivalent to a three credit college course -- includes sessions on child development, demos, critiques, testing and brainstorm sessions, including time with children talking about what they like and hate when it comes to app design. Speakers have been carefully selected to include relevant reviewers and designers with a track record in shaping the children's interactive space.
The reviewers will share their interpretation of dust and magic, and illustrate some of the most common mistakes. Creators will demonstrate their products, brainstorm, and get objective feedback from a unique audience. They will share dust and magic stories about what they’ve learned when making apps for children. Don’t miss the chance to:
• Touch the latest apps, in an informal, relaxed setting.
• Try new platforms, including the new PlayStation Vita, the Nabi, the LaunchPad, and other emerging Anroid-based options.
• Learn more about the potential of multi-touch, social design, 3D, Augmented Reality, gyros, accelerometers, text scaffolding and more.
• Make connections with key players in new markets.
• Understand the features of the latest Apple and Android devices.
• Apply principles of child development to the latest technologies in order to “capture the magic.”
• Do a demo; of an idea you might have or a product that needs objective, laser-guided feedback.
Laser Pointer

• Give feedback. Watch dozens of demos, and then provide your opinion. Contribute your own vision of a product that represents either “dust” or “magic.”
• Create more engaging products that work, using practical techniques and specific design ideas that you can apply—tomorrow.

Note: AppCamp, like the fall Dust or Magic Institute, is best described as "intense informal learning." Because your sleeping quarters are in close proximity to the meeting area, sessions and informal conversation can take place in both structured and informal small group or individual settings. The agenda is desinged to pack in a lot, in a short time (we try to "get you smart, fast." It helps to come well rested, with fully charged batteries and an open mind. Also bring a mobile device pre-loaded with apps you want to share. Wear relaxed, layered clothing; the beach can get chilly in the evening.

Editors from various media outlets (below) who often spend the year holed-up with screens, share their views and take feedback. (Photo from DM '08 by Shuli Gilutz)

Reviewer's Panel

"Come for toys, stay for friendship; leave with knowledge." Scott Traylor, 360KID
, DM 2002-2010

It was worth every single hour of my 18 hour flight from the UK to attend the first ever AppCamp. Looking forward to many more in the future! Lola Grange (AppCamp 2010)

"I don't know if it was the beautiful setting or the brain trust that participated, or the obvious love and care that was invested in the event, but there was a true sense of community and support here. Exactly what you need if you are just entering this space and want to succeed. Thank you!
Ann My Thai, Assistant Director, The Joan Ganz Cooney Center
(AppCamp 2010)

AGENDA

PRIOR
ATTENDEES

360KID
American Center for Children and Media
Apple Computer Animusic
ARS Media Astronomico di Padova
Baby Einstein Carstens Studios Columbia University Course Crafters
Dana Shields Disney Interactive Dolphin Inc
Drexel University PREL
ETS
Encore Software Evan-Moor Fablevision
Fisher-Price
Garage Games
Her Interactive Highlights for Children
ImaginEngine
Joan Ganz Coony Center
Jersey Cow
Kinder Magic Knowledge Adventure LeapFrog
Legacy Interactive Mattel
Microsoft
Noodleworks Riverdeep
The Learning Company
Scholastic
School Zone Interactive
Sesame Workshop Sunburst
Smule
Terzio
THQ
University of Denver University of Maryland
USA Today (Education) Viewpoints Research Institute Inc.
Vivendi Universal VTech

 

Draft Agenda Sunday, May 20, 2012

Time/Place

 

1:00 PM
Merrill Hall

Arrive and register. Find Barbara at the registration desk to pick up your nametag, hoodie and handout packet. It will contain the agenda and everything you need. If you are coming just for the AppFest you are welcome to stay, talk, demo and let your children explore the popcorn and apps. You don't need to register. Our headquarters will be Merrill Hall (below). Note that if you are not registered with Dust or Magic and staying at Asilomar, but plan on eating in the Crocker Dining Hall (for example you are bringing a family member), you should visit the front desk and purchase your meal tickets in advance so Asilomar can plan the meals. If you are already registered and have your room, you don't need to worry about this.

Merrill Hall

The 3rd Annual Children's AppFest, from 1 to 5:50-ish. Bring your apps, kids and handheld device for an informal show-and-tell session on the latest children's interactive content running on mobile devices. Many of the kids will be provided by Moms With Apps; anyone is welcome to attend. This is a free, public gathering, although you must pay a $10 fee/person to enter the CA state park system. The fee is collected at the main lodge.

4:00 Start of the free afternoon lectures in Merrell Hall.

 

Welcome to AppFest! Warren Buckleitner, Editor, Children's Technology Review

2012 "State of the App" Panel with Robin Raskin, Michel Kripalani, Caroline Hu Flexer, Lorraine Akemann, Reyne Rice, Bjorn Jeffery, and Carly Shuler. Moderated by David Kleeman.
• Significant papers and research
• Most important apps to watch.
• Highlights and lowlights from the past 365 days
• A Hardware View. What do 7 inch Andoid tablets, retina display & Siri mean to children?

5:00

Special Event. Theo Gray of Touch Press on the Alchemy of Multi-Touch Magic. Come and learn the inside story of apps like The Elements and Solar System; some of the first apps to mine the power of the iPad's potential. AppFest participants will depart following the Theo Gray Talk. Note that Theo will be departing early Monday morning, so get to know him on Sunday.

The Elements

You might recall that last year's AppCamp start time coincided with the rapture. This year, we'll be in one of the only areas of the US where you will be able to see what is called an "annular solar eclipse" (it has been 18 years since the last event like this). We'll get a pretty good view, with 90% coverage in Monterey (see map below, or watch this animation). One cannot help but note that this rare celestial event will start during Theo Gray's talk. Hmmm.

6:00 Dinner
Crocker Dining Hall: Seascape Room (toward the back)
End of AppFest, Start of AppCamp
Dinner and Introductions

6:30

Maximum Annualar Eclipse Time
NOTE Please make sure children don't look directly into the sun.
Anyone have any welding goggles?

7:00 Pacific Beach Walk and Eclipse Viewing & California Style Un-Digital Spirtual Cleansing (Manditory for New Yorkers).
7:30 Evening fireside talk

Grand Challenges of App Design by Barbara Chamberlin, Director of the New Mexico State University Learning Lab

8:30-10 PM Demos and fireside conversation.

Day 2, Monday, May 21, 2012

Time

 

7:30 AM Crocker Dining Hall

Breakfast (We will start promptly at 8:30)

8:30

"Child Development 101 for the Designers of Children's Interactive Media" The 2012 edition crash course on child development. Make sure you have your handout packet.

9:00 AppDance An old-fashioned, midwesterner-friendly informal app discovery experience where mashup up traditional folk dancing with app exploration. Bring an app to share.
Nice Touch.
A look at the some magic techniques used in app design that might be classified as "cool" or "innovative." These include virtual manipulative techniques, camera-based input, not touching, negative space, text scaffolding, sound and motion input, help systems, locking a preferences screen, and so on. Hosted by Daren Carstens who will do a case study on his own battle with nice touches.
10:00 Field Trip. It's a surprise.

10:30

Case Study: Toca Boca with CEO Björn Jeffery. “Toca Boca's Magical Recipe”

10:45
Laser Pointer

Demos. Using laser pointers, participants will evaluate each other's products in development and offer objective judgments about their prospects for success.

12:00 Noon

Lunch in the Dining Hall

1:00

Case study: Oceanhouse Media with President Michel Kripalani

1:45
Laser Pointer
Case Study: Launchpad Toys by Thushan Amarasiriwardena and Andy Russell
Case Study. Melinda Thompson and Ingrid Moon, Disney Publishing -- The Making of Learn Chinese

3:00
kidpanel

Child Panel
PART 1:
A spontaneous discussion of current technology led by a group of live, breathing children, selected to represent a variety of developmental levels. Each has been asked to "show and tell" and bring their feelings about the latest apps. (Daren)

PART 2: Small group brainstorming with a child.

Hosted by Keli Winters of Evan-Moor

5:00 to 5:30

Case Study: Duck Duck Moose with Caroline Hu Flexer (how we made a few kids cry, so we could make a million kids smile).

6:00

Dinner and California Wines: Crocker Dining Hall
7:00

Bonfire, S'mores and marshmallows (children of all ages welcome)

Sunset Group Photo (participation in all public photos is optional)


Informal Evening Sessions
8:00 - 10:00

Apps, Wine and Conversation — Choose the topic you'd like to learn more about, or move from group to group. We will pick the topics and group leaders on site. Suggested topics.

• App Marketing & PR
• Hidden Secrets of iTunes
• The difference between $.99 and $1.99
• Programming Tips (AKA "wine and code")
• Rating the Raters.

Demos and Structured Feedback (as needed)
Informal hands-on time with Apps for those less interested in being a hacker.


Day 3: Tuesday, May 22, 2012

Time

 

7:00 AM

Breakfast Crocker Dining Hall.
Make sure you check out of your room.

8:30

Dust or Magic Talks. 16 Minute, YouTube-Friendly Talks With Q/A.
Note: All Dust or Magic talks are creative commons and will be posted you YouTube, pending speaker approval. They are like TED talks, without the frosting.
1. Warren Buckleitner, CTR. 2012 BolognaRagazzi Digital Winners. Why some won, why some lost.
2. Ingrid Moon, "Work and Play"
3. Chris Crowell, CTR and Desmares Elementary. iPads go to Kindergarten
4. Mark Schlichting, Noodleworks. I made an award winning app (called Living Books). Now what?
5. Chip Donohue, TEC, Erikson Insitute. APPS 4 DAP (Developmentally Appropriate Practice)

10:00

Break

10:30

Dust or Magic Talks. 16 Minute, YouTube-Friendly Talks With Q/A.
1. Robin Raskin, Living in Digital Times "Robin's World -- The View from 30,000 ft."
2. Cynthia Nugent, Children's Author "Picturebook Theory for App Developers."
3. Carly Shuler, Joan Ganz Cooney Center. "Findings from the iLearn Games Addendum."
4. Daren Carstens, Carsten's Studios "Empathy"

11:30

Lunch With Some Magic Makers Learn from veterans who have touched the magic and have lived to share their story. With Jeff Braun and friends.

12:30 Demos
Evaluation
Toast and Farewells

2:00

Conclusion

"Well done. Thanks for the institute. Definitely a landmark conference." Carole Wacey, Markle Foundation, DM 2002

"Thank you for the really excellent workshop. It was perfect for my purposes -- getting my finger on the pulse of the children's software world." Warren Robinett, Cofounder, The Learning Company (with Ann McCormick), DM 2001

"Thanks for putting on such a friendly/cozy and interesting institute. It has been so sorely missing in our industry."
Mark Schlichting, NoodleWorks,
DM 2001-2010

"Dust or Magic should be called 'drink wine and trash product.'" Bob Wickendon, Jersey Cow Software. DM 2002 - 2010

"Let's enable children to build and take ownership of virtual environments that mesh
with whatever they are learning in school. I really enjoy watching my
girls as they swap and trade pieces of furniture or items for their
grocery bags according to whatever their mission is that day ("we're
going to make a healthy lunch for you" they say to their webkinz ... or
"let's see if we can get this pool area built out... I think we can give
up the big sofa in exchange for getting some outdoor furniture"). Can we
harness that thought process in creating, say, a webkinz version of the
frontierland in the 1800s?
"
Author/blogger Lisa Guernsey, DM '07 and '08

PLANNING YOUR TRIP

If you have any questions, call or email MaryBeth at Children's Technology Review at 908-284-0404 or 800-993-9499.

  "I've studied many of the same child development theories that you presented and have tried to implement as much as possible. What I found most valuable were the video clips you played, showing those theories at work." Rob Barrett, Sr. Designer, Disney Interactive.

"This is one event where you can strip away all the hype and jump right into the design" Ben Grimley, PBS Kids

TRAVEL ARRANGEMENTS
The Appfest will start at 1:00 PM on Sunday in Merrill Hall. The Institute will end at 2 PM on Tuesday following lunch. There are also some things to do in the Monterey area.

HOUSING RESERVATIONS

The San Jose International (SJC) is 80 miles (1.5 hours) to the North.
San Francisco International Airport (SFO) is 110 miles (2.5 hours) to the North.
The Monterey Peninsula Airport (MRY) is just 8 miles from Asilomar.
The airports in San Jose and San Francisco are served by the Monterey Airbus, an airport shuttle service that can bring travelers to the conference grounds.


View Larger Map

DRIVING DIRECTIONS:
From Los Angeles
Asilomar is approximately 325 miles from downtown Los Angeles (about 310 miles from LAX). Take 101 North though Salinas to 156 West. Take 156 West to Highway 1 South, through Monterey to the Pebble Beach / Pacific Grove exit, and Highway 68 West. For about 3-1/2 miles you will then be on a portion of Highway 68 West that is also called the Holman Highway. Stay on Highway 68 West/Holman Highway until it becomes a city street called Forest Avenue. Continue on Forest Avenue for about 1 mile and make a left turn onto Sinex Avenue. In just under 1 mile, Sinex Avenue ends right at the front gates to Asilomar.
From Salinas
Take Highway 68 West to Highway 1 South to Highway 68 West to Pacific Grove. Just past the Monterey Peninsula Airport, Highway 68 West overlaps Highway 1 for about 5 or 6 miles. Stay on Highway 68 West/Highway 1 and take the Pacific Grove exit. For about 3-1/2 miles you will then be on a portion of Highway 68 West that is also called the Holman Highway. Stay on Highway 68 West/Holman Highway until it becomes a city street called Forest Avenue. Continue on Forest Avenue for about 1 mile and make a left turn onto Sinex Avenue. In just under 1 mile, Sinex Avenue ends right at the front gates to Asilomar.
Airport Transportation
Local taxi companies service the Monterey Peninsula Airport as does the Monterey-Salinas Transit bus system. Airport shuttle service to and from San Jose and San Francisco airports can be arranged in advance through Monterey Salinas Airbus by calling 831-373-7777 or visiting the Monterey Airbus website.
Public Transportation
The Monterey-Salinas Transit bus system stops at the Monterey airport. The buses are clean and wheelchair accessible. The fare to Asilomar is $1.75 one way, and the total trip is about 30 minutes. Take any number Monterey-bound bus. Ask for a transfer when you board. Transfers are free. Tell the driver to announce the Monterey Transit Center, which is where you will disembark and transfer to the #1 Asilomar bus. There is rarely more than a 5-minute wait at the transfer point. The #1 bus will let you off at the front gate to the Asilomar Conference Grounds. MST buses also have room for two bicycles per bus. For more information, visit the Monterey-Salinas Transit website.
Limousine Service
Main Event Limousines pride themselves on excellence that will make your event a memorable one. Transportation specialists for any size group or function based in Monterey California. Taxicab Service Taxicabs are available at the Monterey Airport for transfer to Asilomar. Fares are $20 - $25 one-way. For more information, visit Main Event Limousine website.
Car Rental
The following are some of the car rental companies that service the Monterey area. It is highly recommended that you call to reserve your car well in advance, since some local events such as golf tournaments and music festivals have been known to create a rental car shortage.

  • American Auto Rental (831) 649-1611
  • Avis® Rent A Car (831) 647-7140
  • Budget® Rent A Car (831) 373-1899
  • Dollar® Rent A Car (831) 422-2619
  • Enterprise® Rent-A-Car (831) 649-6300
  • Hertz® Worldwide Car Rental (831) 373-3318
  • Monterey Rent-A-Roadster (831) 647-1929
  • National Car Rental® (831) 373-4181
 


ADDITIONAL INFORMATION

*The quote that inspired the title of this institute comes from Bob Hughes’ book Dust or Magic: Secrets of Successful Multimedia Design (Addison Wesley). www.dustormagic.net

 

The quote comes from Japanese haiku poet Matsuo Basho (1644-1694)

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ABOUT THE DUST OR MAGIC INSTITUTE
This event was inspired from the Bologna Children's Book Fair's annual Bologna New Media Prize juror "summits" that were held from 1997 - 2002. Imagine seven technology editors from around the world, each with strong ideas about his or her own set of favorite products— holed-up for a weekend in a single room with over 400 new products to demonstrate. Our goal was to choose seven winners with some attempted degree of accuracy. It was hard work and the debate was intense. We each left Bologna with an expanded practical knowledge of the "state of the art," and we were also able to hear the opinions of other reviewers, with completely different cultural and personal views. The first Dust or Magic Institute was designed to recapture this atmosphere, by bringing recent products, in working condition, into a place where they could be freely and critically demonstrated by people who are passionate about the potential of interactive media for children.

ABOUT THE NAME
In Spring of 2001, plans for the first institute were underway. Aleen Stein, then of Scholastic/Organa, had given me a copy of a book by Bob Hughes called Dust or Magic: Secrets of Successful Multimedia Design. Bob's title was inspired from a quote from Matsuo Basho (1644-1694), as follows: "an idea can turn to dust or magic, depending on the talent that rubs against it." I asked Bob if I could use the title of his book for the type of event I was thinking about and Bob's reply was 'Matsuo wouldn't mind.' So in the spirit of international cooperation, open source thinking and the desire to make better digital environments for children, we share the Dust or Magic name. You can learn more about Bob's thinking on interface design at http://www.dustormagic.net

PHOTOGRAPHS & INFORMATION DISCLOSURE
A photographer and and videoographer will be present during the sessions and it is possible that a section of the dialog may be recorded for immediate uploading to a video sharing service. In other words, there's a good chance you'll show up on somebody's blog. If you wish to have the use of your photograph or voice restricted in any way or do not want your opinions on public record, please notify us in advance. It is perfectly OK (and common) for individuals, for whatever reason, NOT to have their voice recorded or their photograph taken. You may have also noted a rather unique group picture that has become a bit of a tradition. Your participation in this photo is optional.

INFORMATION RELEASE POLICY
Active Learning Associates, Inc., the creator of Dust or Magic Institute will under no circumstances release participant information to any outside party.

SOCIAL NETWORKING and DUST OR MAGIC ATTENDEES
Prior Dust or Magic Attendees have created a wiki, a Facebook group, a Twitter feed and social bookmarking site. These services are maintained by Warren Buckleitner, who serves as the editorial director and gatekeeper. Participation in these groups are open to anyone with an interest in the design and critique of children's interactive media. Contact Warren for more information, or log in through the service itself.

INTERNET ACCESS
We will have have wireless Internet access in the meeting area. If you have a site to demonstrate, it is smart to bring an archived copy on a flash drive or on your own laptop.

WHAT TO BRING
1. Literature to share (optional). Dust or Magic is a free exchange of ideas. Anyone is welcome to send materials for distribution at the Institute. We are still working on a local address. Participants will be given a folder for storage.
2. A laptop computer. There will be a large library of products for testing, as well as a video projector and sound system for large group demonstrations. The twitter tag is #dustormagic.
3. An iPod Touch, iPhone, iPad, Android Phone/Tablet, Nintendo DS, DSi and/or Vita. We'll have many of the latest titles available, for those interested in portable gaming. If you plan on sharing your handheld device, please label it.
4. A product to demonstrate (optional). There will be both formal and informal opportunities for the demonstration of one product or project that could be classified as “magic”, with feedback opportunities from the group. The formal demonstrations should be scheduled in advance by emailing Warren Buckleitner. You will have a timer clipped to your collar set to eight minutes. If you go over, you'll be gently escorted off the stage to the tune of "Puff the Magic Dragon" played by Roger Wagner (optional). After the demonstration, you'll have the option to receive a formal laser rating from the group. Ratings are optional. The best demonstrations limit the talking and introduction -- show first, then tell. We'll have all the audio visual support you'll need, and will work hard to provide a glitch free demonstration. You will also have the option to have the demonstration video taped and shared on online.

ATTIRE
Dress is casual (slacks, sweaters or whatever is appropriate to the season).

SPEAKERS

Dust or Magic speakers bring in-depth knowledge on the latest products.

We welcome your ideas for speakers

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buckleitner

Facilitators: Warren Buckleitner of Children's Technology Review and Daren Carstens of Carstens Studios will be coordinating the agenda, demos, brainstorms and speakers. Warren is Editor of Children's Technology Review and has taught at NYU's ITP, Rutgers and Michigan State University. He writes for Scholastic Parent & Childs, Parents and the New York Times Gadgetwise blog.

Daren Carstens

Daren Carstens is an award-winning graphic artist and software designer, with expertise in puzzles and math pedagogy. He (as well as Keli Winters of Evan Moor) have attended every Dust or Magic event to date.

"I've been corresponding with several participants already and all have had nothing but positive feedback about their own experience...the location, the participants, the curriculum, the staff." Scott Mowry, Design Director, Highlights for Children.

AppCamp Speakers and Bios, to date (check back for updates; not all bios have been posted)

Theodore Gray is an award-winning software developer, author, and popularizer of science. Having started out in chemistry, he joined Stephen Wolfram in 1987 in the creation of Mathematica. Gray pioneered the concept of Mathematica notebooks—which serve as the main interface to Mathematica, and have made possible the creation of millions of interactive computable documents. Ever since the founding of Wolfram Research, Gray has guided its user interface strategy, and has been responsible for a sequence of major innovations. Over the years Gray has developed an independent interest in science writing and in communicating the excitement and importance of science to a wide audience. He is a Contributing Editor at Popular Science magazine, and has authored its Gray Matter column since 2003. The How 2.0 section containing Gray's column won a National Magazine Award in 2005, and Gray's column is a finalist for its own National Magazine Award for 2010. Gray is the author of Mad Science: Experiments You Can Do at Home–But Probably Shouldn’t, and of the best selling coffee table book The Elements, A Visual Exploration of Every Known Atom in the Universe, now the groundbreaking first product of Touch Press. He is also the proprietor of periodictable.com and the creator of the iconic photographic periodic-table poster seen in universities, schools, museums, and on TV shows from MythBusters to Hannah Montana.



Theo Gray

Michel Kripalani is President of Oceanhouse Media, Inc. The company has released more than 280 apps for iOS (iPhone, iPad, iPod Touch), Android, NOOK Color, NOOK Tablet, Kindle Fire and HP TouchPad devices. Kripalani has secured licensing agreements with Dr. Seuss Enterprises, HarperCollins, Random House Children’s Books, Hay House Publishers, Zondervan (a division of HarperCollins), Houghton Mifflin Harcourt Publishing Company, Mercer Mayer, Soundprints, Andersen Press, Chronicle Books and others. Kripalani is responsible for selecting the company’s product offerings, seeing to it that content is in line with the company’s mantra of “Creativity with Purpose.” He is a strong advocate for developing apps that inspire, educate and uplift. Oceanhouse Media is Kripalani's third start-up. He found prior success with Presto Studios, an independent video game development company he ran for 11 years. Presto Studios had numerous hits including The Journeyman Project series, Myst III: Exile and more. At his first business,
MOOV design (founded in 1989), Kripalani developed and programmed the world’s first interactive multimedia magazine (Verbum Magazine). In addition, Kripalani was a Director of Business Development at Autodesk for many years where he managed relationships with Microsoft, Sony, Nintendo and other game development studios worldwide. Kripalani resides in Encinitas, California, with his wife, Karen and their two young daughters. Here's is his talk at last year's AppCamp.

 

 


Michel Kripalani

Lorraine Akemann is co-founder of Moms With Apps, a network of family-friendly developers who create mobile apps. After launching her own app, she recognized the need for collaborative cross-marketing with other app developers to help gain exposure in the App Store marketplace. Moms With Apps launched in November of 2009 and has grown to represent over 600 independent iOS developers. Her purpose of maintaining the network is to provide marketing support for developers, to be a resource for parents who are looking for educational apps, and to advocate healthy intersections of kids and technology. She holds a BA in Communication from University of California San Diego, and an MBA. Prior to forming Moms With Apps, Lorraine worked in Silicon Valley (Sprint and Cisco), and then opted to raise her two daughters as a stay-at-home mom.


Barbara Chamberlin

Barbara Chamberlin directs research and development of educational tools at NMSU's Learning Games Lab. She has established a set of protocols for user testing at the lab, including their observation and interview strategies, use of creative development for evaluation, and video closet. She also created the team's instructional design method for developing educational tools,a process they use when developing iPad apps, web-based games, video and related curricula for a wide variety of audiences, on a diverse collection of topics. She is currently conducting research on a USDA obesity prevention grant regarding impacts of exergames, or active video games (exergamesunlocked.com). Her team is also on production of Math Snacks, small animations and minigames funded by NSF to help learners understand concepts behind mathmatics (mathsnacks.com).


Barbara Chamberlin
Björn Jeffery is the co-founder of Toca Boca, a play studio that makes digital toys for touchscreen devices. Since 2011, they have released eleven products that was sold in over 119 countries worldwide, and reached downloads of over 8 million within their first year. Toca Boca is a part of The Bonnier Group, one of Europe's largest media groups with interests in books, newspapers, magazines, television, internet and film. In 2011, Bonnier had net sales of over 3 billion euro. Previously, he was Director of Future Media & Technology at Bonnier Research & Development, where he was responsible for global research and analysis regarding consumer behavior and strategic shifts in technology. Other projects include founding and being the CEO of the strategic web agency Good Old, founding Manolo.se - the first blog to be sold in Northern Europe, and Discobelle.net - one of the most influential music blogs in the club music scene. Previous employers include working with online journalism for kids and young adults at the Swedish daily Göteborgs-Posten and SVT - Swedish National Television. 
Caroline Hu Flexer is a Co-Founder of Duck Duck Moose, creator of educational children’s applications for the iPhone, iPod touch and iPad.  It was founded in 2008 by three friends who are parents themselves, and share a passion for children, music, education, design, and play. Duck Duck Moose has created seven top-selling apps: Wheels on the Bus, Old MacDonald, Itsy Bitsy Spider, Fish School, Baa Baa Black Sheep, Park Math and Word Wagon. Wheels on the Bus won the KAPi Award for "Best Children's App” at the 2010 International Consumer Electronics Show (CES).  Park Math won the “2010 Best Kids’ iPhone/iPod App of the Year Award” from iLounge.  All of the company’s products have won the Children’s Technology Review Editor’s Choice Award for Excellence in Design, and three have won the Parents’ Choice Gold Award. Prior to Duck Duck Moose, Caroline worked as a design consultant at IDEO, and as a software product manager at Intuit.  She holds an AB in Architecture from Princeton University, attended the Master in Architecture program at the Harvard Graduate School of Design, and received an MBA from the Stanford Graduate School of Business. She lives in Palo Alto, CA with her husband Michael and two daughters (5-1/2 years old and 3 years old), who are the real Duck Duck Moose product managers. 
Caroline Hu Flexer

Ingrid Moon is an interactive strategist and learning experience designer, as well as a mom, nerd, and athlete. Currently she brings storytelling to life in high-tech, interactive classrooms for Disney English, in which over 14,000 learners ages 2-12 learn and practice English with games, songs, and activities. Learning is constructed by bringing Disney characters and stories to life and interacting with them in a fun, friendly environment that encourages participation and authentic language production. In the prior 15 years Ingrid produced over 150 interactive projects for companies and brands including ABC, Activision, Acura, ADP, Atari, Comcast, Hasbro, Health Net, Intel, Reebok, Sony PlayStation, and Toyota. She consults on branding and reaching audience through online and mobile applications, games, social networking, user-generated content, virtual worlds, intranets and extranets, and interactive whiteboard applications. She holds an M.B.A. from Pepperdine University, a B.S. in Film Production from Boston University, and is pursuing her M.S.Ed. in Instructional Systems Technology from Indiana University. She has taught interaction design, interface design, animation, production management, and career development at the Art Institute of California, Hollywood. Her web site is ingridmoon.blogspot.com

Ingrid Moon

Cynthia Nugent is a Canadian author/illustrator and a popular presenter at schools and libraries. Among her numerous awards are the BC Achievement Award for Early Literacy, Picture Book Quarterly (UK) Best Book, and the Alberta Book Industry Title of the Year. Current publishing projects include writing and illustrating several contracted books, as well as creating an animated book trailer and designing a storybook app for Tradewind Books. Her new picturebook is I Want to Go to the Moon. Cynthia is also a student, writing her thesis on storybook apps in the MA program in Children’s Literature at UBC. http://www.cynthianugent.com


Cynthia Nugent

See prior presentations from Dust or Magic at http://dustormagic.wikispaces.com

REGISTRATION & PAYMENT

Call
800-993-9499
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or Register Online

TO REGISTER Tuition is $1290 for one person or $990 for two or more. If you want University of Pennsylvania credit, add $100. The price includes the banquet, food costs, wine, beach BBQ and workshop materials. Space may be limited; seats are available on a first-come, first-served basis in the order in which the payment is received. Other restrictions may apply. To register by phone, call 800-993-9499 during business hours (EST) or send an email Lisa Dellafave (lisa@childrenstech.com). You can also register online. Online registration is at www.dustormagic.com, or you can fill out this form and fax it to 908-284-0405.

Seats left as of May 10: 5 (Please call for waiting list information)

Cost? $1290 per seat, $990 (2 to 5); group size is limited and on a first come, first- served basis.
Small publishers (< 2 employees) or graduate students with recent discoveries, feel free to call to talk your way in. please call for special pricing. Children's AppFest is free, no registration is required. AppFest ends at 6 PM on Sunday.

CANCELLATIONS Registration fees are 100% refundable up to February 1, 50% refundable from March 1 to April 22, and non-refundable after April 22. In the event that the Institute is postponed due to unforeseen circumstances, you will have the option to receive a refund or to keep your seat for the next proposed date.

 "This was a new field for me. This event made me think of all the content possibility we have to offer. It was such an education in what is happening, working and not working in the field today. I enjoyed it immensely. I was impressed by CTR's dedication to quality product development." Joy Evans, Evan-Moor Educational Publishers

"Dust or Magic helped us design and build a better product, improve our beta testing and meet so many people who could help our business." Sarah Daniels, Dreambox Learning. DM 2008

The dates for the 12th Annual Dust or Magic Institute in Lambertville, NJ are Nov. 5-7, 2012

Copyright 2012, Children's Technology Review / Active Learning Associates, Inc.