Dust or Magic Logo
The Eight Annual Children's New Media Design Institute

November 2-4, 2008 in Lambertville, New Jersey

Registration is now open

"An idea can turn to dust or magic, depending on the talent that rubs against it."*

Dust or Magic 2006 Participants
Participants gather in the lobby of the Inn at Lambertville Station, where the event is held each year.

About the Institute

Wiki

Register online

Seats remaining, registration & payment information

Planning Your Trip

Additional Information

Speaker Bios

Download a copy of the brochure (PDF)

What is it? A critique of children's interactive media products released this past year, along with presentations on current research and the most current thinking on the children's interactive media space.

When is it? November 2-4, 2008

Where is it? Lambertville, NJ, The Inn at Lambertville Station; approximately 50 minutes from Newark Liberty International Airport

Who are the speakers? Chris Byrne, The Toy Guy; Claire Green, President, Parents' Choice Foundation; Robin Raskin, Author, Blogger at Yahoo Tech, Scott Traylor, President, 360KID.

Other presentations to note:
* Read a good book lately?
* Million-dollar Ideas and Brain Sprints ideas by Daren Carstens
* Ten minute demos of prototypes, where the audience chooses—dust or magic?

ABOUT THE INSTITUTE
Dust or Magic events are designed to help individuals make better interactive media products.

View a Movie
(in QuickTime) of highlights of the first Dust or Magic Institute or see some pictures (in QuickTime) of the last Dust or Magic Institute

 

PRIOR DUST OR MAGIC
ATTENDEES
INCLUDE

360KID
Apple Computer
Animusic
ARS Media
Astronomico di Padova
Baby Einstein
Carstens Studios
Columbia University
Course Crafters
Dana Shields Design
Delta Editora
Disney Interactive
Dolphin Inc
Drexel University
PREL
ETS (Educational Testing Service)
Encore Software
Evan-Moor Fablevision
Fisher-Price
Garage Games
Her Interactive
Highlights for Children
Hulabee Entertainment
ImaginEngine
Jersey Cow Software
Kinder Magic Software
Knowledge Adventure/VU Games
LeapFrog
Legacy Interactive
Mattel
Microsoft
Miss Maggie's Earth Adventures
NBC 10
Noodleworks
Riverdeep, The Learning Company
Scholastic
School Zone Interactive
Sesame Workshop
Sunburst
TERCworks
Terzio
The Markle Foundation
THQ
University of Denver
University of Maryland
USA Today (Education)
Viewpoints Research Institute Inc.
Vivendi Universal
VTech

OVERVIEW
Dust or Magic is an annual show-and-tell review of the past year in children's technology. The demonstration-intensive three day institute is designed for individuals who need to understand the latest children's interactive media products, in the context of known theories of child development and play patterns. Because participants stay at the same Inn and come from a variety of perspectives, the event has a retreat feel to it. Time is put into the agenda so that there are opportunities to try out the latest products in both formal and informal settings. As with previous Dust or Magic Institutes, the agenda is planned around the products, and videos of child testers using key products help ground the discussion. Throughout the session, there are presentations by developers, reviewers and researchers on current topics.

Our goals for each participant:
Let you try new products, and illustrate key strengths and weaknesses.
• Introduce the fundamental principles of design as applied to current technology.
• Contribute to your personal vision of "dust" or "magic."
• Share elements of successful design.
• Provide objective feedback on products in the works.
• Let you freely browse a library of current products.
• Illustrate opportunities in the current market.
• Network, make lasting friendships and try new ideas.

A group discussion

2008 DRAFT AGENDA
Day 1, Sunday

Time

Sunday Evening, Nov. 2
The Inn at Lambertville Station, NJ
Arrive and greeting

4:30 PM

Registration at the Inn, front lobby (Hors D'oeuvres will be served)

6:00 PM

Welcome Dinner (The Lambertville Station Restaurant).We'll walk over to the dinner together. Note that this is in a different building -- the old train station near the street-- and not in the Inn itself). Please notify us if you have any food allergies or any other special needs.

8:00 PM

Keynote Address

 

Day 2, Monday

Time

The Inn at Lambertville Station: Riverside Room

8:30 AM

Breakfast

9:00 AM

9:45 AM

10:30 AM
10:45 AM

Trends in Children's Interactive Media
Child Development 101: Warren Buckleitner, and then more 2008 Design Trends

Break
Brainsprints: Million Dollar Idea Design Contest. Which group can come up with the best product design idea based on 2008 technologies? You'll get a chance to work with some of the brightest minds in the business, under the umbrella of Creative Commons. Ideas will be posted at the public Dust or Magic Wiki.

11:15 AM

Presentation

12:00 PM
12:15 PM

Group Photo (in the lobby)
Lunch

12:45 PM

1:15 PM

Analyst Presentations: It's the year 2021. What will children's technology look like, and how will a child be using it, at three age levels: preschool, elementary and middle school?

1:45 PM

 

2:40 PM

Demonstrations: Using laser pointers, participants will evaluate products in development and offer objective judgments about their prospects for success.

Break

3:00 PM

Field TripMeet The Testers: We'll take a bus to Mediatech in Flemington, NJ, to meet a group of child testers, browse the Mediatech software archives, and view historical titles.

6:00 PM

Return to Lambertville for Dinner: On your own (informal groups). Cross the bridge to New Hope, PA.

8:30 PM


9:30 PM

Presentation

Demos/Wine/Conversation

NOTE:

Don't pass up The Inn's early morning tea/coffee/warm muffin service, that comes complimentary with your room. You must hang the request on your doorknob before go to sleep.


Day 3: Tuesday

Time

The Inn at Lambertville Station: Riverside Room

8:00 AM

8:30 AM

Breakfast
 
Critics Panel -- Pet Peeves and Surprises -- We've asked each critic to review and "list two products or features in products that you never want to see again, and two that most impressed you." Invited participants include Robin Raskin, Chris Byrne, Claire Green, Warren Buckleitner and others.

9:15 AM

Public Brain Sprint Presentations (http://dustormagic.wikispaces.com)

10:30 AM

Break

10:45 AM

Developers Presentations: So.. what's it like to create products these days?

11:45 AM

12:00 PM

Read any good books lately? Don't miss another Dust or Magic tradition: a literature with Bob Wikenden and hopefully Scott Traylor
Quiz & Evaluation

12:30 PM Lunch
1:30 PM
Airport Departures
(See Planning Your Trip for ground transportation information.)

 


"Well done. Thanks for the institute. Definitely a landmark conference." Carole Wacey, Markle Foundation

"Thank you for the really excellent workshop. It was perfect for my purposes -- getting my finger on the pulse of the children's software world." Warren Robinett, Cofounder, The Learning Company

 

clickstart"Thanks for putting on such a friendly/cozy and interesting institute. It has been so sorely missing in our industry."
Mark Schlichting, Noodleworks

PLANNING YOUR TRIP

If you have any questions, call MaryBeth at Children's Technology Review at 908-284-0404.

  "I've studied many of the same child development theories that you presented and have tried to implement as much as possible. What I found most valuable were the video clips you played, showing those theories at work." Rob Barrett, Sr. Designer, Disney Interactive

 

 

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TRAVEL ARRANGEMENTS
Arrival: Newark Liberty International Airport is the closest airport to Lambertville, NJ. Please keep in mind that you will need to arrive early enough to allow yourself plenty of time for travel to Lambertville (at least a one-hour drive). Registration in Lambertville for Dust or Magic begins at 4:30 PM; check-in time for The Inn at Lambertville Station begins at 2:00 PM (hotel information below).

Departure: Please check out of the hotel first thing on Tuesday morning, with your bags ready to go. Bring your bags to the Riverside Room. The formal checkout time is 11:00 AM. To allow enough travel time to the airport, plan your flight to leave after 4:30 PM. (Plan to arrive at Newark Liberty International Airport at least 1 hour prior to your flight time; 2 hours for International.) See below for ground transporation information.

Ground Transportation: As part of your conference fee, we provide ground transportation to and/or from Newark Liberty International Airport. In order for us to guarantee your ride to and/or from the airport, we need your travel plans 2 weeks prior to the conference. We will make every effort to accommodate your travel arrangements provided we have this information NO LATER THAN Thursday, October 25, 2007. We cannot guarantee that last-minute change requests will be accomodated, (this includes any change requests to the ground transportation schedule the day of departure from Lambertville).

From Newark to Lambertville: If you would like us to provide ground transportation arrangements to and/or from Newark, please contact MaryBeth Griffith (908-284-0404) as soon as possible; or you can take the Trans-Bridge Bus (908-730-6552--tickets with receipt will be reimbursed). Chris will notify you by email with final transportation instructions a few days prior to the conference.

The Trans-Bridge bus line is the fastest and easiest way to get to Lambertville. Plan to arrive at Newark Liberty International Airport no later than 12:15 PM Sunday (for the late bus, see below). After you pick up your baggage, go to the Trans Bridge/Olympia Trails ticket counter located in the claim area of Terminal A, B or C. Purchase a ticket on the Trans-Bridge Bus. Ask for directions to the pickup gate. The bus will drop you approximately two blocks from the Lambertville Station parking lot, at the Sunoco station. Walk toward the river, along Bridge Street. The Inn is the last building on the left before the bridge to PA. There are two bus options to Lambertville on Sunday: 10:45 AM (depart Newark Liberty) 12:40 PM (arrive Lambertville); or 3:15 PM (depart Newark) 4:45 PM (arrive Lambertville).

From Lambertville to Newark: If you are planning on returning to Newark Liberty International Airport via the Trans-Bridge Bus, please contact MaryBeth Griffith (908-284-0404) in advance.

There are two bus options to Newark on Tuesday: 1:55 PM (depart Lambertville/Sunoco) 3:15 PM (arrive Newark); or 5:50 PM (departs Lambertville/Sunoco) 7:10 PM (arrive Newark). Each bus continues to NYC/Port Authority, arriving about 30 minutes after the Newark Liberty Airport stop.

HOTEL RESERVATIONS
The Dust or Magic Institute is held at The Inn at Lambertville Station. We have blocked the entire Inn (45 rooms--see below) for Dust or Magic participants/speakers. In order to guarantee your room, please make your reservation with The Inn (609-397-8461) by October 25. (Rooms are on a first come, first serve basis.) After that date, we cannot guarantee you will be able to make room reservations at The Inn. However, they will be happy to help you find comparable accommodations nearby. The Inn at Lambertville room rates for Dust or Magic are as follows: $115/night (standard room, one queen bed); $120/night (deluxe room, a larger room, some have two queen beds); $150/night (suite, one king bed). You must identify yourself as a Dust or Magic participant in order to get these rates. (Note: The Dust or Magic rate does not apply for a Saturday night stay.) Lodging is additional, and not included in the registration fee.

TRAVEL TIPS
You can view detailed maps to The Inn at Lambertville Station (11 Bridge Street Lambertville, NJ, 08530; 609-397-8461) with Google Maps, MapQuest or Expedia. Here's the view from a satellite. Note that if you plan to arrive on Saturday, rates can be significantly higher ($100 or so). If the Inn is full, try this list of local inns, B&Bs and hotel. If you choose to stay in New York City the night before, you can catch the Trans-Bridge bus directly to Lambertville, which leaves from Gate 10 or 12 (these can change) of the New York Port Authority terminal. The bus will drop you about 4 blocks from the hotel. Tickets can be purchased at the ticket counter at Port Authority.

DRIVING DIRECTIONS: Google Maps, MapQuest or Expedia
From New York City: (approximately 90 minutes) Holland or Lincoln Tunnel to NJ Turnpike South to Exit 14. I-78 West to I-287 South, to Route 202 South (Flemington Exit) in Somerville (careful, don't get off too early. Watch for signs to Flemington). Take the last exit before the toll bridge into PA (Rt. 29) turn LEFT to downtown Lambertville. Watch for BRIDGE street. The Lambertville Station is 11 Bridge, located just before the bridge into PA.

From Philadelphia: (approximately 50 minutes) I-95 North to New Hope Exit 31. Left at stop sign onto Taylorsville Road. Go 5 miles, through 2 stop lights. At stop sign, go left onto Route 32 North for 4 miles. Find your way to the downtown. The Inn at Lambertville Station is on the left just before the bridge.

   

ADDITIONAL INFORMATION

*The quote that inspired the title of this institute comes from Bob Hughes’ book Dust or Magic: Secrets of Successful Multimedia Design (Addison Wesley). www.dustormagic.net . The quote comes from Matsuo Basho (1644-1694)

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ABOUT THE DUST OR MAGIC INSTITUTE (by Warren Buckleitner)
This event was inspired from the annual Bologna New Media Prize juror "summits" that were held from 1997 - 2002. Imagine seven technology editors from around the world, each with strong ideas about his or her own set of favorite products -- holed-up for a weekend in a single room with over 400 new products to demonstrate. Our goal was to choose seven winners with some attempted degree of accuracy. It was hard work and the debate was intense. We each left Bologna with an expanded practical knowledge of the "state of the art," and we were also able to hear the opinions of other reviewers, with completely different cultural and personal views.

The first Dust or Magic Institute was designed to recapture this atmosphere, by bringing recent products, in working condition, into a place where they could be freely and critically demonstrated by people who are passionate about the potential of interactive media for children.

ABOUT THE NAME
In Spring of 2001, plans for the first institute were underway. Aleen Stein, then of Scholastic/Organa, had given me a copy of a book by Bob Hughes called Dust or Magic: Secrets of Successful Multimedia Design. Bob's title was inspired from a quote from Matsuo Basho (1644-1694), as follows: "an idea can turn to dust or magic, depending on the talent that rubs against it." I asked Bob if I could use the title of his book for the type of event I was thinking about. Bob's reply was 'Matsuo wouldn't mind.' So in the spirit of international cooperation, open source thinking and the desire to make better digital environments for children, we share the Dust or Magic name. Thanks to Bob and Aleen. You can learn more about Bob's thinking on interface design at http://www.dustormagic.net

PHOTOGRAPHS & INFORMATION DISCLOSURE
A photographer may be present during the sessions and it is possible that a section of the dialog may be recorded, used in a podcast, or you may show up in somebody's blog. If you wish to have the use of your photograph or voice restricted in any way or do not want your opinions on public record, please notify us in advance. It is perfectly OK (and common) for individuals, for whatever reason, NOT to have their voice recorded or their photograph taken. You may have also noted a rather unique group picture that has become a bit of a tradition. Your participation in this photo is also optional.

INTERNET ACCESS
The Inn has a wireless Internet. However, if you have a site to demonstrate, please bring an archived copy on a laptop computer.

WHAT TO BRING
1. Literature to share (optional). If you wish to have material available for distribution at the conference, please send 70 copies at least 10 days prior to the Institute to DUST OR MAGIC, c/o Chris Grabowich, CTR, 120 Main Street, Flemington, NJ 08822. Note that participants will be given a three-ring binder, so we recommend drilling copies of papers if possible for easy storage.
2. A notebook computer (optional). There will be a large library of products for testing, as well as a video projector and sound system for large group demonstrations.
3. A product to demonstrate (optional). There will be both formal and informal opportunities for the demonstration of one product or project that could be classified as “magic”, with feedback opportunities from the group.

ATTIRE (Current weather in Lambertville)
Dress is casual (slacks, sweaters or whatever is appropriate to the season).

SPEAKERS

Dust or Magic speakers represent product managers, reviewers and researchers who bring a working knowledge of the latest products.

 

We welcome your ideas for 2008 speakers.

 

 

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"I've been corresponding with several participants already and all have had nothing but positive feedback about their own experience...the location, the participants, the curriculum, the staff." Scott Mowry, Design Director, Highlights for Children

DUST OR MAGIC SPEAKERS FOR 2008 include
View videos from last year, at http://dustormagic.wikispaces.com

Christopher Byrne, President Byrne Communications, Inc. aka The Toy Guy. Chris is one of the leading experts on toys and play. Over the past 27 years (and he's not even old), he has served in a variety of positions with toy companies covering marketing, media, operations and product development. In 1988, he formed New York-based Byrne Communications, where he has served as a researcher, analyst and consultant to a variety of Fortune 100 companies. He is widely quoted in the media and appears regularly on national television commenting on toys. He is widely published and is a contributing editor to Toy Wishes magazine and editor-at-large for the trade publications Toys & Family Entertainment and Royalties. His consumer-service Web site, thetoyguy.com attracts millions of visitors annually. Chris will help critique the crop of 2007 technology toys on hand at this year's Institute.

Claire Green is the President of Parents' Choice Foundation, the oldest not-for-profit organization dedicated to the evaluation of children's books, videos, toys, computers software, videos, television and magazines. Parents' Choice was founded in 1978 by Claire's mother, Diana Huss Green. Fewer than 15% of the products submitted to Parents' Choice Awards Program receive a commendation in one of six award categories. Claire will be participating in the Reviewer's panel on Monday morning, to lend her view on this year's toys and software throughtout the event.

 

Robin Raskin is a speaker, author and blogger, and is currently at YahooTech. Robin has been writing about raising kids in a digital world for nearly 30 years. The former editor of PC Magazine, and Editor-in-Chief of FamilyPC, Robin is currently a blogger for YahooTech, a new technology site. She is also the author of seven books on kids, including The Parents' Guide to College Life (Random House, 2006) and consults on new media strategies for The Princeton Review. Robin is a long time speaker at Dust or Magic. You can learn more about Robin at www.robinraskin.com

Scott Traylor, Chief KID and Founder, 360KID a kid-focused content and technology company dedicated to creating a love for learning through products that educate as well as entertain. 360KID provides turnkey development services to the broadcast, cable, textbook, and toy industries. Scott started his business over 16 years ago. His company has emerged as a recognized leader in the development of fun and engaging learning products. His clients include Sesame Workshop, LeapFrog, Discovery Channel, Hasbro, Highlights for Children, PBSkids, and many others. 360KID is a multi-award winning and three-time Emmy nominated company.  Scott is continually reading, analyzing, and synthesizing research covering all aspects of kids and learning including new technologies, gaming, and different consumer-based delivery systems. He's fascinated by electronic learning aids and technology instruction that is non-PC based. Scott believes nothing is impossible and so he pushes to make big dreams a reality, especially when it benefits children. See Scott's famous 2006 Dust or Magic presentation here (YouTube). You can see other presentations at http://dustormagic.wikispaces.com

Institute Facilitators: Warren Buckleitner of Children's Technology Review and Daren Carstens of Carstens Studios.

buckleitner              Daren Carstens

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Christopher Byrned

 

 

 

Claire Green


Robin Raskin


 

Scott Traylor
Scott Traylor




REGISTRATION & PAYMENT

Call
800-993-9499
between 9:30 and 5:00 PM EST

 "This was a new field for me. This event made me think of all the content possibility we have to offer. It was such an education in what is happening, working and not working in the field today. I enjoyed it immensely. I was impressed by CTR's dedication to quality product development." Joy Evans, Evan-Moor Educational Publishers

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TUITION:
Tuition is $1480 for one person, $990 for two or more, or $395 for the prior speaker rate (for last year's speakers -- please call to make these arrangements), which includes all meals but Monday night, transportation to and from Newark airport (if needed) and workshop materials. Lodging is additional, and not included in the registration fee. (Please see Planning Your Trip and make lodging arrangements directly with The Inn at Lambertville Station). In order to insure the quality of discussion, group size is limited to 60. Seats are available on a first-come, first-serve basis in the order in which the tuition payment is received. No more than five participants from one company are permitted, and other restrictions may apply. To register by phone, call 800-993-9499 between 9:30am and 3:00pm EST. To register online, click here.

AVAILABILITY:
Call 800-993-9499 or 908-284-0404 from 9:30am - 3:00pm EST. You can register online with a VISA, Mastercard or American Express. Your credit card will not be charged until your space is confirmed. We limit the group size for quality reasons. Seats are available on a first-come, first-served basis, based on when tuition is received.

CANCELLATIONS:
Tuition is 100% refundable up to October 1, 50% refundable from October 1 to October 20, and non-refundable after October 21. Your Inn room can be canceled up to 48 hours prior to the start of the event (please contact the Inn directly). In the event that the Institute is postponed due to unforeseen circumstances, you will have the option to receive a tuition refund or to keep your seat for the next proposed date.

The dates for 2009 are Nov. 1-3


Copyright 2008, Active Learning Associates, Inc.